Mr. Brooks was responsible for creating the AppExchange and is leading the commercialization effort that will enable Salesforce.com customers to buy Partner Apps directly from a self-service portal. Prior to joining Salesforce.com, Mr. Brooks was Director of Corporate Applications for Magma Design Automation, a major EDA software company. With more than 20 years of management experience in high tech companies in silicon valley, Brooks has held executive positions in several startup companies, including CEO, Product Management, and R&D.

Rob Lamb, Salesforce.com Manager of the AppExchange and OEM Partner Program.

Mr. Lamb's team has incorporated more than 200 ISVs and 400 individual applications to the Salesforce.com partner ecosystem. Prior to his current role Mr. Lamb created and managed the Customer Success Program at Salesforce.com and has successfully reduced customer churn while building significant customer value. Mr. Lamb has also frequently presented at customer and partner events during his 4+ years at Salesforce.com. His entrepreneurial career has been highlighted by high tech executive roles in marketing, sales and business development. He has founded multiple start-up companies raising in excess of 500MM in funding.

Earl Sacerdoti, Phd. Principal Consultant, The Copernican Group

Earl Sacerdoti is a serial entrepreneur, management consultant, executive coach, and angel investor focused on early-stage software ventures. He has over thirty years’ experience in general management and managing research, development, and engineering. He has conceived and grown new businesses and brought a variety of advanced software technologies to market.
Dr. Sacerdoti has spent 19 years operating The Copernican Group, an affiliation of management and technical consultants focused on making applications of advanced software technology practical. As a founder, board member, executive, or early investor he has worked intimately with three startups that went public, three that were acquired, and a half dozen others that are operating successfully. His recent work with startups includes collaborating on business plans, setting development plans, recruiting staff, conceiving initial products, managing product development and product marketing, negotiating distribution agreements, and mentoring executive staff. He chairs the Software/Internet Committee of the Keiretsu Forum, the San Francisco area’s largest and most active angel investor group.
Dr. Sacerdoti earned a BA in Psychology from Yale, and MS and PhD degrees in Computer Science from Stanford. He completed the Stanford-AEA Executive Education Program. He is a cofounder of the American Association for Artificial Intelligence, the inventor of three issued and several pending patents, and the author of a book and over 20 papers and articles on a wide range of advanced software topics. He is also well known for his early basic research in Artificial Intelligence.